Companies do of course use blogs in very different ways, each according to their own requirements. However, those which have used them most successfully, have managed to develop better relationships and greater trust with their target groups, and hence market themselves more effectively as a result. Companies try so hard to create buzz and following [...]

Well we all joke about the delirious effects of our beloved Java Juice but in the end we know deep down the stuff is just really not good for us. Everyone has likely seen the cartoon with the man holding a smoking shot gun standing next to the breakfast table with his family laying there [...]