Google Friendly websites
Make your website Google friendly. All Search Engines love good content and fast loading web pages. What happens when a page takes forever to load? You leave that's what happens! Keep your images down to a minimum. The less the better. If you have a photography type website be sure to add "lots of photos on this page" please be patient as page loads.Try to keep your website as simple as possible. Less is sometimes more. Learn to optimize all of your graphics.
Use text links whenever possible, I've seen thousands of "click here" buttons on websites that take forever to load.
Use CSS style sheets for links and tables. CSS is Cascading Style Sheets and is used in conjunction with HTML.
Avoid using Frames for your website. You can use CSS instead. Free CSS tutorial right here: Learn CSS
Remember you need to have a good working knowledge of HTML before going on to CSS. Learn HTML here